By Trevor Bonnstetter
Chief Executive Officer
Our culture is fascinated with potential. We talk about athletes at the high school level having great potential, with hopeful futures at the college and pro levels. We talk about friends having the potential to be successful in business, education or the arts.
When we view something as having potential, we believe that within it lies the power for it to become greater than what it is now, to accomplish good things and impact lives in a positive way.
I can’t think of a better description for the broadband network we are building today.
At WK&T, we’re nearly finished with our state-of-the-art fiber network. The project, started in 2011, brought more than $123 million into the local economy. The money, which was a grant through the American Recovery and Reinvestment Act, is transforming our region and preparing us with a new technology that’s truly future-proof.
But that is just the beginning of the story. The most important feature of our broadband network is the potential it holds. Studies have shown that when people put broadband to work in their homes and communities, some exciting things happen:
- Household incomes rise
- Job opportunities increase
- Poverty levels and unemployment drop
The potential is there — but the key to unlocking that potential is you. Some of our customers are doing an outstanding job in this area:
The Graves County Career Center offers programs and tools to help jobseekers fill out and submit applications and resumes to potential employers.
Sedalia farmer Jed Clark can order parts and supplies, check rainfall gauges, activate his irrigation system and more from his smartphone, tablet, laptop or desktop computer.
Tina Rives began selling antiques on eBay, then decided to open a store in Boaz. She uses her high-speed Internet connection to help make deals with customers by researching the value of her finds.
The network we are building today allows you to take advantage of today’s technology. But here’s the most exciting thing: Where the true power lies is in our network’s ability to adapt to new technologies as they become available, freeing you to explore new ways to put broadband to work. You have the tools to reinvent how you live, work and play.
So go innovate. Go learn. Go imagine new ways to use the technology we are blessed with in this region. Put it to work to change your community, your family, your business. Then be sure to share your story with us. Like those I mentioned above, your story may inspire someone else to unlock the potential of broadband, while discovering the potential inside themselves.